Announcing a new project – TRETAR

Update: This project was completed on 31st Dec, 2014 and this is what I got out of it.

I wanted to do something that I have not done before – a unique, fun project for 2014. So, combining my love for photography, travel and poetry, I have decided to work on a project called TRETAR – which is a Swedish word that means second refill of coffee. For this, I will publish one new photo composition every 15 days (so, 24 this year) depicting a scene from a new place. So, this also ensures that I would have traveled to at least 24 places this year. This composition will be a photograph and a related piece of prose/poetry – (may or may not be original, although I’ll try to come up with something original). I have not planned it and I don’t know how I am going to do it. The only goal I would have with this composition is to ‘make you feel surreal‘. I may or may not succeed but that should not stop me from trying it.


rip-steve-jobs-02This blog has been a journey of mine for last seven years and I have written without any particular focus. But those pieces are now fitting in when I look back (missing Steve Jobs anyone?). From a small town to the life in New York, I saw things bigger than life, I saw whats called material success, fun and frolics. I leaned towards entrepreneurship as I gained control of my life because this is what motivates me – freedom, and entrepreneurship is perhaps the only way to attain true freedom. Giving up on the bread and butter and luxuries, I came to India to perhaps start my life from scratch. I understand I am a creator by nature, I enjoy creating things and being stuffed in a cubicle was making me dead. I am glad I got out in time. This is a phase when I am freeing myself from bonds and depending less on the so called social perception. Its hell many a times but whenever I come back to my senses, I am thankful for it. I am trying things out – succeeding at times and failing sometimes. I am slowly gaining my confidence in enjoying life. Yes, I realized one thing, when you have tried to fit into the society for too long, you forget to enjoy things and your individuality – you are made to believe that there’s only one way and thats what you have to follow – the accepted way of society. If you try to change or make your own way out, you will be condemned and judged. To that, I just say – ‘don’t give a damn’.


All of us are going to die at some point – I know, I know but I’m not telling you the oft-quoted saying of what you think on your deathbed. So, where was I? Yes, we are going to die sooner or later. At some point, every human on this planet would have no memory of this generation, forget alone remembering you or what you did. But you will remember what you did NOT do when you are older. So, don’t give a damn to what others think (if you do the thinking for them, then what the hell are they here for?). Just do what you feel is right. So, I wanted to revamp the blog now that my vision is more clear (including the new header design, do you like it? leave a comment below). I dedicate this year to ‘cracking the code of life’. I hope you will join me on this journey.




With that, I am going to announce one more thing – I am going to publish my book this year – no matter what. Its called Seven Conversations. I don’t care if a publisher picks it up (which is still in process), I don’t care if I have to self-publish it or even give it out for free. This book is the essence of everything I have learned so far in life and I am going to make sure it gets to people. I don’t care if they like it or not but it will be out there. If you subscribe to this blog, I will post out the information on the book soon.


Now, back to TRETAR – I am going to use Facebook to decide upon which photographs get liked and selected every 15 days. At the end of 2014, all my readers will receive a soft copy of the photobook and who knows I may even get it published. This is how it’s going to work – subscribe to the blog (assuming you like any of the things I have written above) and you will receive updates about the photo-entries.
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Many people die at twenty five and aren't buried until they are seventy five. Don't be lost in the grind of life. Feel alive.

I think 2014 is going to be awesome because this time, I am not leaving it on fate, I am doing what I believe in. How about you?


Find all upcoming posts for Tretar here.